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Brand IdentityWeb Design

Brand Identity & Digital Presence

From zero to fully branded website in 6 weeks: logo, colour palette, typography, and a five-page site.

Brand Identity & Digital Presence
ClientCoastline Co.
CompletedJune 2023
Duration6 weeks

Where Coastline Co. was stuck.

Coastline Co. was a sustainability consultancy founded by two former NGO directors. They were winning work entirely through personal networks but losing pitches to competitors who looked more established. Their materials ranged from Canva templates to Keynote slides: no logo, no consistent colour palette, no website.

How we solved it.

We ran a condensed brand sprint, two days on-site with the founders, to extract their positioning, values, and the stories behind their best client wins. The resulting identity is grounded in a coastal-industrial palette (deep teal, warm sand, slate) with a custom wordmark that references both their sector and their collaborative approach. The five-page website was built in Webflow and launched with a full brand guidelines document.

Results that matter.

Coastline launched their new brand at an industry conference two weeks after site launch. They reported winning their first cold inbound pitch within a month. A client who found them via Google and said the website was what prompted them to reach out. The brand has since been applied across proposal templates, email signatures, and pitch decks.

Time to launch
6 wks

brief to live

First cold inbound
30 days

post-launch

Brand touchpoints
12+

assets delivered

Pages published
5

on Webflow CMS

Ready to grow your business?

Book a 30-minute strategy call. No commitment, no pitch deck, just an honest conversation about your challenge.